Ed Wuncler Senior is a financial genius who owns most of Woodcrest. He is ambitious and is not afraid to deceive and use others to his own ends. He is the father to Ed Wuncler II and grandfather to Ed Wuncler III. His relationship to the Freemans seems to be ambiguous, but he more than likely only uses them as pawns. Riley is a good friend to his grandson.
Wuncler's token archetype is that of a ruthless business man; being callus to the wants of others, as shown on many occasions.